Chapter 1
Chapter 2:
Market Entry Challenges
- List the different forms of validation you have received and highlight how they can make you overconfident Early takes with CMOs and Heads of SEO what were pretty warm/biased via connections Signups of people just curious may be seen as “customer demand”
- Describe the current customer habits that you will have to overcome? That AEO is the same stuff as SEO, so their existing stack should work
- Enumerate all the well-established invisible competitors? Established players like SEMRush and SimilarWeb who users trust (but don’t like?)
- Write down expected benefits you will gave trouble demonstrating until you already have customers? That optimizing AEO really works and brings in new users Our visibility score is directly correlated with new leads Initiatives we help you achieve aren’t the same as ones you’re doing today for SEO